Mystic Lake Casino approached us with a great partnership idea: lets leverage our relationship with the Minnesota Vikings and build casino games around their brand. The Problem? The season starts next month and we want to launch it on the first day.
Let's do this.
We buckled down and immediately started communicating directly with the creative teams at Mystic Lake and the NFL to see what and how existing assets could be used while maintaining the integrity of both brands.
We quickly outlined how we could integrate these new games into the existing app and what an MVP would look like, along with a plan to roll out the games in stages.
Image caption explaining what's going on.
Wrap it up!